The outdoors enthusiast will take over Alpacka Raft's marketing efforts next year.
Alpacka Raft, a packraft brand started in an Alaska basement back in the fall of 2000, continues to build its name in the outdoors industry.
The company announced it would be adding a new member to team during its 20th year of operation: outdoors enthusiast Emily Ledergerber.
As the new Director of Marketing, Ledergerber will be using her 15 years of marketing experience, as well as a slew of outdoors skills to help promote the industry-leading packraft retailer's brand.
"Emily is a seasoned bowhunter and outdoor enthusiast with proven expertise envisioning and executing marketing strategies for core brands in the outdoor industry," said Alpacka Raft CEO Thor Tingey. "Emily's demonstrated talent for shepherding breakthrough creative will be tremendously important as we strive to help more individuals access the inaccessible."
When Thor and his mother, Sheri, started Alpacka, they had a vision of revolutionizing the outdoors industry, particularly the packrafting sector.
Co-owner and Outreach & Operations Director Sarah Tingey (Thor's wife) believes the addition of a female who's a natural leader is a huge step toward that original goal.
"We searched far and wide to find the ideal candidate who both complements our strong female leadership team at Alpacka Raft, and the interests of our global community of genuine, self-reliant and creative packrafting enthusiasts. We're proud to bring Emily to help bolster Alpacka Raft as a leader in the fight for conversation, public land access and climate advocacy."
Apparently the feeling was mutual, too, as Ledergerber sees Alpacka Raft as the perfect fit.
"The Alpacka Raft team is as real as it gets," Ledergerber said. "The creativity from Alpacka's founder Sheri Tingey, stewardship through Sarah Tingey's work in conservation, and the premise of supporting a brand whose products are still 100-percent handmade by artisans in the United States is thrilling. It's such a great company and I look forward to working with Alpacka to continue to build brand and packrafting awareness."
NEXT: ALPACKA IT IN: 20 MILES OF MINNESOTA'S BOUNDARY WATERS IN A PACKRAFT
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