Busch Beer, avid outdoor lovers and makers of the cult-favorite brew, have revealed their latest special edition cans wrapped in camouflage as an homage to the start of hunting season. In what's become an annual tradition, Busch showed off the new cans on their Twitter account earlier this week.
https://twitter.com/BuschBeer/status/1572254272456040448
"BEER SEASON IS OFFICIALLY OPEN!? Our camo cans are designed to blend in while the refreshing taste of Busch stands out. ?Tag a friend" the social media post read.
What's more, the brand has also released several camo patterned and blaze orange apparel and merchandise items on the Anheuser-Busch online marketplace, ShopBeerGear.com.
You've got to give them props for this joke a few days prior to the launch, too:
Here's a hint for our next can:
— Busch Beer (@BuschBeer) September 19, 2022
Busch has been honoring the outdoors for years, in both the fishing and hunting communities, and this is merely their latest marketing campaign aimed at those who take part in and appreciate these activities.
Though we don't need to tell you that alcohol and firearms don't mix, there's nothing wrong with a little relaxation and libation afterwards, and the post-hunt beer has always been a tradition in most circles. Across the country, outdoorsmen and women are savoring their opportunities to enjoy this time of year and recreate in one of the most fun and rewarding ways they know how. The fact that Busch recognizes and respects that is an important thing, and it deserves a hat tip.
