The "Fish Through It" campaign brings out the best of a crummy situation.
Four of the biggest brand names in fishing have collaborated on a cool project full of great content and some fresh reminders of why we fish in the first place.
In an effort to keep everyone engaged and active in the fishing community, Berkley Fishing, Abu Garcia, PENN, and Ugly Stik created the "Fish Through It" campaign driven by their social media channels and website landing pages. Each is a part of Pure Fishing, Inc., which represents one of the biggest fishing family of companies in the United States and beyond.
If social distancing has got you bored, and COVID-19 restrictions are keeping you from enjoying your angling exploits, this is exactly what you need.
As the official release put it: "From tips and techniques to reminding families why fishing is always a fun pursuit, this campaign is designed to help anglers of all ages and skill levels to make the most of self-isolation and stay at home directives."
Here's Berkley pro angler Hunter Shyrock explaining Berkley's 14-Day Challenge.
Participants joined in the Berkley 14-Day Challenge by executing certain challenges with their versions of "best fish drawing," "three favorite knots," and "best fish kiss photo" just to name a few. Winners were chosen by Berkley for each day's challenge, but the overall campaign is still running, and anglers across the nation are still encouraged to share using the social hashtag #FishThroughIt on Instagram, Facebook, and Twitter.
"Fishing has always been a way for people to get through tough times," said Berkley Vice President of Marketing Jon Schlosser, "'Fish Through It' is a positive movement that helps people focus on nature, reflection and escape. The 14-Day Challenge unites everyone in this need to stay connected with facets of life that should be pleasant distractions. Eventually, as we collectively recover from this trying time, we hope our campaign will inspire families to continue to turn to fishing and spending quality time together in the outdoors."
Times like these can bring out the best in folks, and the creative minds at these four companies sure know how to make the most of a crummy situation.
If you can't get outside and fish the way you want to, then the "Fish Through It" campaign is well worth checking out, especially if you've got kids. Inspiring a little imagination and productivity never hurt, and that's even more true when it connects kids and the great outdoors.
It's not about catching the biggest fish, or winning the most tournaments. It's about anglers of all ages and ability levels coming together (virtually, of course!) to find some safe, positive, and meaningful things to do in the face of something as serious and dangerous as the coronavirus.
And to us, that's a pretty awesome thing.
NEXT: FLORIDA TEEN USING PANDEMIC AS OPPORTUNITY FOR EXTRA FISHING
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