Mossy Oak's "Sticks & Strings: Live From the Country" music series just took a big step forward.
Back in April, Mossy Oak launched a new live stream music series for all of its followers called "Sticks & Strings: Live From the Country." Tomorrow, the live stream will feature one of country music's hottest artists, Whiskey Myers.
Lead vocalist Cody Cannon and lead guitarist John Jeffers will grace the digital stage on all of Mossy Oak's platforms—Facebook, YouTube and the Mossy Oak GO app—at 7 p.m. CST from the Mossy Oak headquarters in West Point, Mississippi.
The prominent outdoor brand's objective with the series was to bring live country music to all of its loyalists who would normally spend the summer attending concerts, but can't due to the state of the global coronavirus pandemic.
"At a time that keeps us from going to concerts and seeing live music, we're thankful to be able to offer these live music events through our platforms that offer live streaming options," said Ben Maki, Chief Marketing Officer of Mossy Oak. "Whiskey Myers is a big name for our 'Sticks & Strings' series, and we're excited to be able to offer their music, live, to our audiences."
Country music has gone hand in hand with the outdoors since its origins, but now more than ever, collaboration echoes the sort of unity that both our country and world are desperately searching for.
This particular collaboration stems from a mutual admiration between both parties.
"I have always been a big fan of Mossy Oak ever since I can remember," Cannon said. "It's truly an honor to be invited out."
The buzz surrounding Whiskey Myers comes from the band's wide reach, which touches on both country and southern rock music. By manipulating multiple genres, they're able to come up with a sound completely unique to them, and one multiple audiences can gravitate to.
Their self-produced fifth studio album reached the top of both the country and Americana/folk albums sales charts; it reached No. 2 on the rock chart behind only The Beatles; and it reached No. 6 on the all-genre Billboard 200.
Rolling Stone called the band "the new torch bearers for Southern music," after their full-production show that streamed live from Billy Bob's Texas last week, which garnered more than 20,000 viewers.
Not only is Mossy Oak making an effort to bring music to its followers who are trying to push through the COVID-19 crisis, but Whiskey Myers is making the same effort to deliver it.
Be sure to tune it at 7 p.m. CST on May 28, 2020 for the real-time concert!
NEXT: A DAY IN THE LIFE OF MOSSY OAK FOUNDER TOXEY HAAS
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