Porsche has launched the Mission E Augmented Reality app for users to get a glimpse of what it would look like in their garages.
Partnering with Google, the Mission E Augmented Reality app allows the user to superimpose a 3D version of Porsche's first electric sports car, Mission E, onto any environment, including their garage or outdoor driveway, to see how its dimensions would fit within the spaces.
App users can view from different angles, along with animations, x-ray views, an interactive driving mode, and apply the user's own vehicle color preferences.
"We are offering our fans a virtual taste of the Porsche brand's first purely electric sports car," says Kjell Gruner, vice president of Marketing at Porsche AG. "The augmented reality technology offers us ways to depict complex technical aspects of the new vehicle technology vividly and emotively. It is important to us that our customers can immerse themselves in tomorrow's technology and convey enthusiasm at an early stage - anytime, any place."
The Mission E Augmented Reality app is now available on iOS and Android.
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