First Lite's new video highlights what it's like living through the pressure.
There's something about the videos coming out of apparel brand First Lite that's catching our eye each and every time a new one's released. It's the combination of good cinematography, a close tie to the outdoor values we align with, and a truly good story embedded within.
We've watched a rookie experience his first sheep hunt and an unforgettable spring bear hunt. We get the feeling these First Lite videos aren't going to let us down.
You can watch their brand new video "Pressure" below, on their website, or the First Lite YouTube Channel.
As if Hawaii wasn't a beautiful enough location, the video takes us to the mountains of Idaho for a different sort of scenery. All the same, the way Healey approaches every one of his passions is pretty similar: deal with the unexpected pressure with calmness and determination.
There's yet another reason to pay attention to what First Lite has going on; not only can they produce some great gear, but they're dedicated to making fantastic, engaging content that's able to entertain the diverse crowd that's rediscovering the beauty and inspiration in the outdoors.
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