Ice fishing isn't for everybody. These people are finding that out the hard way.
For most of us in the Midwest, ice fishing is as normal of a pastime as deer hunting or mushroom hunting. However, not everybody is as used to this kind of fishing as others. With Minnesota being a mecca of incredible ice fishing opportunities from late fall to early spring, there's little doubt its a big draw. Nothing draws as much attention as the Super Bowl, which is in Minnesota today, but it appears ice fishing is coming in at a very close second.
Business is booming for the winter-time fishing business with the big game in town. People are arriving from all over the world to be a part of the experience, and many of them need something to do before kickoff. A little bit of strategic advertising has been putting more people on the ice this year than perhaps ever before.
Thankfully, with 20-plus inches of ice on most lakes, there shouldn't be any accidents.
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