The crew at YETI has rolled out a bunch of cool new colors and a Rambler Mug for the beer lover in all of us.
You've by now come to know YETI by name and by sight, but a few new changes from the outdoor brand might produce some double takes.
The Austin, Texas-based company just announced three new color lines for various styles of their Camino Carryall tote bags, Rambler drinkware, and iconic Tundra coolers. They coupled that news with a reveal of a 24-ounce Rambler Mug, "designed with a cold beer in mind."
Sounds pretty good to us.
Twenty four ounces of your favorite cold beverage will stay cold with YETI's tried and true 18/8 kitchen-grade stainless steel, double-wall vacuum insulation, and Quadgrip Handle.
In addition, the three new colors are Reef Blue, Sand, and Canyon Red, and are said to pay homage to the outdoor pursuits they were designed for.
YETI says the new Reef Blue color is "symbolic of year-round opportunities that anglers, divers, and recreationalists alike find in the shallow waters."
The Sand color, a light tan, is "influenced by the bedrock color of remote adventures, ranging from overlanding through the dunes of Baja, scouting the next best spot for roosterfish, or paddling out when the swell is pumping."
Canyon Red was influenced by "the rugged, high-elevation terrain of sculpted sandstone" of the American Southwest.
"We are committed to expanding our product lines while continuing to lead with innovation, durability, and creativity," says YETI CEO, Matt Reintjes. "From having a cold one with friends, to remote adventures, we aim to elevate experiences in the wild."
Check out everything that's new from YETI for Spring 2019 here.
NEXT: THE FIRST TUNDRA ON WHEELS PROVIDES A NEW TWIST ON YETI'S OLD FORMULA
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